Craig R. Fox, Ph.D.Dr. Craig Fox
Principal Investigator

I am the Harold Williams Chair in Management at the UCLA Anderson School, a professor of Strategy, Management & Organizations, Psychology, and Medicine at UCLA, and Co-Director of the UCLA Interdisciplinary Research Group in Behavioral Decision Making. I joined the UCLA faculty in 2003 after six years at the Fuqua School of Business (Duke University), where I remain an adjunct faculty member.

I earned undergraduate degrees in economics and psychology from the University of California at Berkeley, where I completed my thesis work under the supervision of Daniel Kahneman. I received an M.A. and Ph.D. in experimental psychology from Stanford University under the supervision of the late Amos Tversky. I am a former associate editor of Management Science, and Organizational Behavior and Human Decision Processes. I am currently on the editorial boards of the Journal of Behavioral Decision Making and Judgment and Decision Making, and am founding co-editor of the journal Behavioral Science & Policy. In addition, I am co-founder of the Behavioral Science and Policy Association and former president of the Society for Judgment and Decision Making.

I teach MBA and executive courses in managerial decision-making, negotiation, leadership, strategy, and dynamic management, as well as Ph.D. courses in decision making. I have previously taught courses at Duke University, University of Chicago, Northwestern University, Stanford University, Koç University in Istanbul, and the Australian Graduate School of Management. In addition, I have been a visiting scholar at Columbia University, New York University, the University of Mannheim, and the Hebrew University of Jerusalem.

Craig’s CV

Postdoctoral Scholars


Job Krijnen

I am a postdoctoral scholar at UCLA Anderson School of Management. I completed my doctoral degree at the Social Psychology department of Tilburg University (the Netherlands), where I also obtained a master’s degree in economic psychology and a master’s degree in social and behavioral sciences. At Tilburg University, I primarily studied the psychological mechanisms underlying inertia in retirement saving. My research interests include financial decision making (e.g., saving, spending, insuring) and the link between behavioral science and policy.




Graduate Students


Jon Bogard

I graduated in 2009 from Brown University with a degree in Philosophy (especially focusing on moral philosophy and epistemology).  In the last two years of my undergraduate degree, I developed an interest in moral psychology and JDM. I also worked for two years as a research assistant in Steven Sloman’s Cognitive Science Lab. I care deeply about the world and others, and have spent the last 8 years working in New Orleans’ 9th Ward as a teacher and leader with Teach for America and Collegiate Academies (a charter school network). In that capacity, I tested behaviorally informed educational interventions in the field. I am interested in JDM and especially applying behavioral insights to addressing social challenges in domains such as education, health, financial decision making, environmental behaviors and charitable giving.


Colin West

I graduated from Harvard College in 2010 with a degree in Social Studies, focusing on Organizational Behavior. At UCLA my research interests lie at the intersection of social psychology, behavioral economics, and JDM. In particular, I’m interested in how low-income households manage volatility and uncertainty in their financial lives.
I have a professional background applying behavioral science research in business and policy settings. I worked at BEworks, a Toronto-based consulting firm dedicated to applied behavioral economics. More recently, I worked as a consultant and researcher at the Busara Center for Behavioral Economics in Nairobi, Kenya. At Busara, I led several projects exploring how stress and uncertainty influences patterns of savings, spending, and credit decisions amongst people living in severe poverty.